Position : Lead Generation Specialist (PH Search)
Company Industry: Marketing
Work Hours : M-F, Central European Time
Job type : Full-Time
DUTIES AND RESPONSIBILITIES:
- Prospect Identification: Research and identify potential leads through various channels (social media, online platforms, industry events, etc.).
- Outbound Lead Generation: Execute targeted outbound campaigns (email, phone, LinkedIn) to engage prospective clients and qualify their interest.
- Lead Nurturing: Manage and nurture relationships with potential leads by staying in touch and providing relevant information to keep them engaged.
- Qualify Leads: Assess the suitability of leads based on defined criteria and ensure they are passed to the sales team when appropriate.
- CRM Management: Maintain accurate lead data in the CRM system, ensuring all interactions and updates are properly documented.
- Collaboration: Work closely with the sales and marketing teams to align lead generation efforts with business goals and optimize outreach strategies.
- Reporting & Metrics: Track and report on lead generation activities, conversion rates, and overall performance to ensure targets are met.
- Market Research: Stay up to date with industry trends, competitive offerings, and market conditions to identify new opportunities for lead generation.
QUALIFICATIONS:
- At least 1 year of proven experience in lead generation
- Strong communication skills (written and verbal) with the ability to engage prospects confidently.
- Experience with CRM tools (e.g., Salesforce, HubSpot) and marketing automation platforms.
- Analytical mindset and ability to assess the quality of leads.
- Self-motivated, proactive, and goal-oriented approach to tasks.
- Ability to work independently as well as part of a team.
- Knowledge of lead generation best practices and strategies.
- Familiarity with tools such as LinkedIn Sales Navigator, ZoomInfo, or similar.
PREFERRED SKILLS:
- Knowledge of outbound sales and marketing techniques.