Job Description:
• Develop and implement Social Media, Search, PMax, DemandGen, YouTube and Programmatic strategies for multiple brands in line with client’s goals
• Design and manage awareness, prospecting, re-marketing and lead generation campaigns
• Manage budgets and campaign optimizations to drive strong return on investment
• Implement channel specific tactics across multiple platforms
• Collaborate directly with the team in order to translate advertising & marketing campaigns appropriately for the various channels
• Work with creative team and partners to deliver amazing results
• Deliver POVs, audits and competitive analysis
• Audience targeting, analysis, and recommendations
• Monitor and track all campaign tactics by medium and source, and develop reports, insights and recommendations
• Interpret data and strategize how to improve creative and approach to optimize results
• Direct optimization, including audience targeting, ads, landing pages, A/B tests, and bid strategies, to meet and exceed established critical metrics
• Actively monitor and leverage industry trends, best practices, and web performance analytics to recommend innovative, results-oriented digital projects and programs.
• Budget stewardship, billing reconciliation
Requirements:
• 5+ years of experience in Paid Social, Paid Search, Analytics and reporting.
• Hands-on experience with advertising and digital media platforms (e.g., Google Ads, Meta, LinkedIn, SnapChat, Reddit, YouTube).
• Experience in Programmatic a plus
• Experience managing performance-driven campaigns
• Solid expertise in campaign and channel analysis and reporting
• Google Analytics, Google Tag Manager, reporting dashboards
• Google Ads, Meta Ads, LinkedIn Ads, SnapChat, Reddit Ads, StackAdapt
• BS/BA in marketing, communications, or similar.
• Google Ads Certification, Facebook certification, or certification in progress
• Organic Social experience a plus
Benefits:
• health, dental and vision insurance
• 401k
• paid time off
• more