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// POSTED: Apr 15, 2026

Director of B2B Sales

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Job Description: • Build, scale, and lead the B2B sales organization (AEs, SDRs, CSMs, Partner Success, Sales Engineering) • Establish a culture of execution excellence, accountability, and data-driven decision-making • Design compensation plans, quota structures, onboarding programs, and career ladders • Train teams on healthcare sales methodology, PMPM pricing models, and ROI-led enterprise selling • Personally drive early enterprise and partner-led selling motions • Collaborate with marketing on PPC, content, events, and ABM initiatives • Build repeatable outbound → discovery → demo → proposal → close motions • Define ICP prioritization, segmentation, buyer personas, and channel-by-channel messaging • Develop sales playbooks, value propositions, and presentations tailored to employers and brokers • Establish enablement strategies for brokers and consultants • Work cross-functionally with Clinical Operations, Compliance, Product, and Legal • Lead high-value sales conversations with HR leaders, founders, COOs, and benefits decision-makers • Manage complex PMPM pricing structures, multi-state deployments, and enterprise SLAs • Own end-to-end enterprise deal execution including discovery, proposals, negotiation, and contracting • Report monthly and quarterly revenue performance to the CEO and executive leadership • Implement sales dashboards, KPIs, and performance tracking • Own pipeline operations, forecast accuracy, and revenue pacing Requirements: • Demonstrated success closing mid-market and enterprise employer or benefits deals • Experience building and managing multi-channel sales teams (AEs, SDRs, CSMs) • Bachelor’s degree required (Business, Healthcare Administration, Finance, or related preferred) • Direct experience selling PMPM, PEPM, per-visit, or membership-based healthcare offerings • Strong analytical and forecasting capabilities • Strong understanding of healthcare compliance, clinical operations, and virtual care delivery • Ability to build systems, teams, and processes from scratch • Exceptional enterprise sales leadership and negotiation skills • Thrives in fast-moving, founder-led environments • Proven track record scaling B2B revenue from early traction to meaningful ARR growth (e.g., $0–$10M, $5M–$30M+) • Deep familiarity with the employer benefits ecosystem • 7–12+ years of B2B sales leadership experience in telehealth, healthtech, employer benefits, digital health, or adjacent healthcare sectors • Excellent cross-functional collaboration and communication • Experience building out a sales department/team from scratch • Experience building out and enforcing KPIs • Able to take full ownership from day 1 • Established relationships with benefits brokers, consultants, TPAs, or employer networks (Preferred) • Background negotiating enterprise SaaS or hybrid healthcare contracts (Preferred) • Experience at digital health or consumer health companies (Preferred) • MBA or advanced degree (Preferred) • Experience selling into staffing, gig economy, or distributed workforce populations (Preferred) Benefits: • Competitive base salary: $180,000 - $230,000 (depending on experience) • Performance-based incentive structure (to be developed with successful candidate) • Meaningful equity stake • Fully remote position – work from anywhere • Growth opportunity: Full ownership of the sales side of the business with ability to shape team structure, processes, and strategy • Career path: Small organization with ability to make a significant impact and carve out the team to match your vision • Aggressive expansion phase: Join at a pivotal moment as the company shifts from organic marketing growth to enterprise sales-driven growth
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