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// POSTED: Apr 15, 2026

Sales Development Representative

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Betterworks is on a journey to transform how HR technology buyers think about goal setting, performance management, and employee engagement. The Sales Development Representative will play a pivotal role in generating new business opportunities by engaging prospective clients and setting up qualified meetings for the sales team. Responsibilities - Conduct research to identify potential prospects within target industries or markets - Utilize various channels (email, phone calls, social media, etc.) to initiate contact and establish relationships with prospects - Qualify leads by assessing their needs, budget, timeline, and decision-making process - Collaborate with marketing and sales teams to develop effective lead-generation strategies - Engage with prospects to understand their pain points and educate them on how our products or services can address their needs - Conduct discovery calls or meetings to gather information and qualify prospects as potential opportunities - Assess the prospect's level of interest and ability to make purchasing decisions - Effectively manage and update prospect data and activities in CRM software - Collaborate closely with the sales team to hand off qualified leads and provide necessary information for the sales process - Assist in the development and optimization of sales strategies and processes - Stay up-to-date with industry trends, market conditions, and competitors to provide valuable insights and recommendations - Share feedback and insights from prospect interactions to help improve marketing and product strategies - Proactively seek professional development opportunities to enhance sales skills and product knowledge - Stay informed about our products or services, industry trends, and best practices through ongoing training and self-study - Implement feedback from sales managers or team leaders to improve performance and achieve sales targets Skills - Minimum of one year of experience in sales development or a comparable role at a SaaS company - Bachelor's degree in Business Administration, Marketing, or a related field (or equivalent work experience) - Experience conducting outbound sales across mediums such as cold calling, email outreach, LinkedIn prospecting, etc - Experience generating sales-ready meetings and opportunities for Account Executives - Strong verbal and written communication skills, with the ability to effectively engage prospects and build relationships - Excellent interpersonal and negotiation skills to handle objections and overcome challenges in the sales process - Self-motivated and goal-oriented, able to work independently and as part of a team - Familiarity with CRM software and sales enablement tools - Knowledge of sales and marketing techniques, including lead generation strategies, is a plus - A strong propensity to learn is necessary, along with critical thinking skills - A proven track record of meeting or exceeding sales targets is an advantage - Ability to thrive in a fast-paced environment where agility and quick adaptation are critical Benefits - 100% paid Medical/Vision/Dental for employees - Flexible time off - Parental Paid Leave policy - Monthly internet stipend - Flex days Company Overview - Betterworks is a software platform specializing in businesses improving employee performance and engagement services. It was founded in 2013, and is headquartered in Menlo Park, California, USA, with a workforce of 51-200 employees. Its website is https://www.betterworks.com.
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