Consumer Marketing Specialist

O’Neill Vintners & Distillers is one of California's largest wineries, dedicated to sustainability and quality. They are seeking a dynamic Consumer Marketing Specialist to plan and execute impactful marketing initiatives across their brand portfolio, focusing on brand activations, events, and consumer communications. Responsibilities - Plan and execute brand activations, partnerships, trade events, distributor events, hospitality experiences, and community events aligned with brand strategies - Assist with in-market planning, including GSMs, launches, distributor events, and incentive trips. Support launch decks and activation toolkits - Ensure all activations reflect the brand’s experiential identity and deliver a cohesive consumer experience - Manage permits, COIs, contracts, shipping, vendor coordination, on-site setup/teardown, and event kits - Support experience design for hospitality and sales activations, ensuring strong brand touchpoints and compliance standards - Ensure all events adhere to in-market compliance, event compliance standards, and company policies - Plan and support marketing initiatives for Estates, including Robert Hall and Ram’s Gate, to drive luxury brand messaging through experience, design, communication, and all other consumer touchpoints - Support teams leading Estates, such as DTC and Hospitality, in marketing campaigns, promotions, and other consumer touchpoints - Support in design-related needs for Brand activations, consumer touchpoints, and Estates - Support in consumer-facing merchandise creation, sourcing, and design as required for events, activations, estates, and other consumer-facing outlets - Track project-based budgets and maintain spend within approved GL accounts; support the approvals process - Assist in identifying and executing trending partnerships and community initiatives that enhance brand awareness - Support in PR/Communication functions to drive consumer brand awareness - Liaise with Sales, Hospitality, PR, DTC, agencies, and vendors to ensure seamless execution - Work cross-functionally with internal teams, especially Digital, Creative, Brand, Sales, People & Culture, and Hospitality, to align activation and partnership strategies with broader business goals - Support company-wide initiatives - Actively contribute to our mission to make the world a better place—every action, big or small, helps us achieve our sustainability goals and strengthens our commitment as a B Corp Skills - Bachelor's degree in marketing, public relations, hospitality, wine and viticulture, graphic communications, communications, or a related field (or equivalent experience) - 1-2 years of experience in brand activations, event marketing, experiential marketing, or related field; wine or lifestyle industry preferred - Strong organizational and project management skills with the ability to manage multiple priorities in a fast-paced environment - Experience managing vendors, contracts, and on-site event execution - Excellent communication skills and ability to collaborate across departments - Leadership abilities with a solution-oriented and positive mindset - 1-2 years of experience in brand activations, event marketing, experiential marketing, or related field; wine or lifestyle industry preferred Benefits - Medical - Dental - Vision - Life insurance coverage - Short- and long-term disability - A 401(k) with a company match - Paid Time Off - Holidays - And more Company Overview - It started on 2004 with a simple idea from our founder, Jeff O’Neill, that great wines should be enjoyed by all. It was founded in 2004, and is headquartered in Larkspur, California, USA, with a workforce of 201-500 employees. Its website is http://www.oneillwine.com/.