Objective
Start ASAP.
We are building a revenue driven outbound engine for a B2B SaaS company in the DACH market.
Our primary objective is to rapidly sharpen and validate our ICP using a measurable, hypothesis based outbound system. As founder, I need full transparency and fast feedback loops to refine industry focus, persona targeting, signal logic and messaging angles based on real revenue data.
This is not a campaign management role. We are looking for a senior GTM Automation Engineer who can finalize, harden and continuously improve our outbound revenue system.
Please review the attached PDF “Strategic Outbound Funnel Setup” before applying. It outlines our current architecture and target system in more detail.
Current Setup
We currently operate with Clay for signal based targeting and enrichment, PhantomBuster for social signal extraction, HeyReach for LinkedIn execution, a basic n8n setup as orchestration layer, HubSpot Starter for pipeline and deal tracking and Airtable for storing LLM based follow up drafts. The email channel was previously active but is currently paused.
Parts of the system are still partially controlled by our current provider. The entire setup must be migrated and run fully inside our own infrastructure and accounts. No black box setups.
What We Need
Revenue Attribution
Build a clean attribution layer that tracks the full funnel from first contact to closed deal:
Replies to Positive Replies to Booked Calls to Audit Starts to Qualified Opportunities to Closed Won.
We must be able to analyze performance per hypothesis, persona, signal set, sender account and campaign. Activity metrics such as connection rate and reply rate are not sufficient.
n8n Orchestration Hardening
Refine and finalize the orchestration logic in n8n so it becomes the central decision engine. This includes enrollment validation, deduplication and cooldown logic, hypothesis assignment, LLM based reply classification, global stop logic across channels, safety based auto send rules, routing to HubSpot tasks and deals and structured write back to Clay.
Execution tools such as HeyReach and potential email tools must remain pure sending tools without internal logic.
LLM Based Reply and Follow Up System
Follow up drafts are currently stored in Airtable. This layer requires structured improvement and fine tuning.
You must optimize reply classification prompts, improve next step and follow up drafts, define and implement clear safety handling rules and ensure high risk replies always require manual review. The messaging must reflect evolving ICP insights and correct German business tone.
Sender Account Strategy
We use multiple LinkedIn accounts. You must redesign and document a clear strategy for account allocation per hypothesis, persona to sender mapping and volume and risk distribution. Account usage must follow a defined strategic logic, not ad hoc campaign decisions.
ICP Refinement Loop
The system must allow rapid ICP refinement based on measurable outcomes. We must be able to evaluate which industries, company sizes, personas, signals and messaging angles convert to real pipeline and revenue and iterate accordingly.
Email Strategy If Reintroduced
Email previously ran repetitive sequences at scale and stopped producing results. If reintroduced, it must be segmented, differentiated from LinkedIn, signal driven and fully integrated into the same orchestration and attribution logic. No repetitive bulk messaging.
Project Phases
Phase 1 is system finalization and migration. Harden orchestration logic, implement full revenue attribution, migrate full control into our accounts and deliver clear documentation of system architecture and data model.
Phase 2 is campaign and hypothesis redesign. Redesign campaign structure, improve German messaging, optimize sender allocation and define KPI dashboard.
Phase 3 is ongoing optimization with a possible monthly retainer. This includes weekly KPI review, hypothesis iteration, prompt optimization and structured funnel improvement.
We are looking for a strategic GTM partner who can turn outbound into a measurable revenue engine, not just someone who runs campaigns.